WordPress SEO: Tips and Tricks for Improving Your WordPress Website’s Ranking
WordPress is a popular website-building platform that can assist in optimizing your business for search engines and significantly impact your online visibility. But, in this competitive digital landscape, making space for your business is quite hard. One of the most effective ways to achieve this is through search engine optimization (SEO). However, with so many websites seeking attention, it can be challenging to stand out. That’s where WordPress SEO services like ours come in. In this blog, we’ll explore some essential tips and tricks for improving your WordPress website’s SEO and boosting your online presence.
Why SEO Services Are Important for WordPress Websites?
Search engines are the main source of traffic for websites. Google and other search engines use advanced algorithms to rank your website. However, meeting the needs of search engine algorithms isn’t easy. You will need a professional WordPress SEO service to fulfill these requirements and rank high in search engines.
10 Ways to Improve Your SEO Referred by WordPress SEO Services Experts
The following 10 SEO tips and tricks can dramatically change your website’s health and rank.
1. Check Your WordPress Site Visibility Setting
WordPress has a feature to hide a website from search engines. Checking and turning on the visibility setting of your website is the first step toward optimization. You can utilize this feature while your website is in the building or rebuilding phase. The feature can be found in your WordPress dashboard under “settings” and “reading.” Don’t forget to double-check that you haven’t accidentally turned “on” the website hide option.
2. Change Your Permalinks
Permalink refers to a link to your website for a specific post, page, or blog. This link clearly states the intended topic; you should make your permalinks more user-friendly and SEO-friendly. These also help search engine bots clearly understand whether your content answers search queries.
For instance, in the case of American street food, if you had a page dedicated to shared American street food recipes, your permalink could be something like this: www.site.com/American-street-food.
3. Use Tags and Categories
Tags and categories separate your website’s pages and blog posts into specific and broad groups. It increases your SEO by allowing search engines to understand your website’s structure and content.
What are tags?
Tags are the keywords that can be used to describe what a page or post is about. For instance, if you would think about your American street food website, the tags for your pages may include “hot dog,” “taco,” “burrito,” “cheeseburger,” or “pizza,” etc.
What are Categories in SEO?
Categories are groups on your website that navigate the user to reach their desired destination. In the case of an American street food restaurant, your categories may include “finger food,” “veg food,” “non-veg food,” and “fast food.”
1. Choose SEO Plug-Ins
WordPress plug-ins increase the functionality of your website by adding additional SEO features that don’t come with the initial software. There are lots of plug-ins available in the WordPress library; some common ones include Yoast SEO, All In One SEO Pack, and Smart Crawler.
2. Use Sitemaps
An XML sitemap is coded to fit your web server; it includes each website page. These are used to assist search engines to find, crawl, evaluate, index, and rank your pages on the search results.
You can create this sitemap using SEO plug-ins available on your WordPress dashboard.
3. Internal Linking
Internal linking increases a website’s authority which helps improve your SERP rankings. To link the other content, you should highlight the word where you want to insert the link. You can paste your link where you want by right-clicking in the toolbar. Once you do this, your linked words will turn blue, containing the URL you redirect visitors to.
4. Optimize Your Graphics
In WordPress, you can optimize everything, including your graphics, images, videos, and other visuals. To optimize them, you can use Alt-Text, which describes your graphics. This will help your website rank if any user searches for relevant information.
5. Give a Hand to SSL
SSL, or Secure Sockets Layer, is a standard security technology that encrypts communications between a server and a browser. SSL ensures that your website’s data is secure and safe from hackers. Additionally, search engines also prefer websites that follow SSL protocol.
6. Manage Security
Search engines love secure websites. So, no matter what your WordPress plan is, you should always install reliable security plug-ins for your website. You can easily get them from your WordPress library. The most common examples of these plug-ins are, All In One WordPress, iThemes security, etc.
7. Optimize Your Comments
Comments on the posts are the best way to increase engagement on your website. Engagement refers to more traffic, sharing, and interactions, which is how SEO works. But spam in your comments section can destroy your search engine presence and rankings. You need to block these spammy or fake comments to secure your rankings. You can restrict them using different WordPress plug-ins, such as spam protection, anti-spam wall, etc.
Start Making a Difference Today:
WordPress is one of the most reliable content management systems for better SEO. You can use all these WordPress SEO strategies to make your business shine among competitors. However, if you find this tricky and challenging, you can enlist the help of a WordPress SEO services agency like Lincoln SEO.
How can Lincoln SEO help you?
Lincoln SEO is one of the best agencies for WordPress SEO services. We have a talented team of WordPress SEO experts with years of experience. We can make your website rank high in the top searches.
For more details, contact us today, and a member of our awesome team will be with you shortly.